Not Ranking High Enough On Search Engines? Here’s Some Help!
Search
engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They
take many, many things into consideration when ranking your pages.
Below are some things you should do to be sure you’re ranked as high as
possible.
Keywords
Go for keyphrases, not single keywords. Unless you want to spend
the next 3 months trying to break into the first page for a single
keyword, focus on keyphrases. Besides, most searchers search for two or
more words. Single keywords just don’t provide the targeted results
searchers are looking for.
Focus on the keyphrases that you can take over. Keyphrases like
“Exit now” or “Exit Here” or even a keyword like “Exit” will be next to
impossible for you to get a top 3 ranking, because of the overwhelming
popularity for porn site landing pages to put a link to Yahoo, Google,
or Disney with the anchor text of one of those keyphrases mentioned
above. Go ahead, try it out – type one of them into Google and see what
you get. Funny enough, Disney recently took the lead over Yahoo for the
keyword “Exit.” Go Disney go!
Site Focus
Don't allow your site to focus on more than 1-2 different things.
Create separate sites for each product or service, and if you’d like, a
main site to describe your company, and have it link to all of your
products. This will allow you to better target your pages, because a
user looking for widgets isn’t going to stick around long on a page for
a company that sells widgets and woozles, when they don’t see
information about widgets (even if it’s blatantly obvious) Think about
it this way: You’re always one click away from losing a customer on the
internet. Do everything you can to eliminate that one click.
Content: More is better
The more content you have, the better. Wait, let me rephrase that –
the more RELEVANT content you have, the better. Plain old content, or
keyword-stuffed will only get you so far. Remember, you’ve got to keep
your visitors in mind primarily, because it doesn’t matter how high
your SE ranking is if your visitors don’t convert to customers.
How do I get new, relevant, free content?
Start posting articles on your site; you’re the expert here, so
utilize that information. But keep your articles from sounding like
you’re only writing it to advertise your product (advertorials). If it
sounds too much like an ad, your visitors won’t read it.
Also, try to mention your chosen keyphrases as much as you can
without making the article sound “stuffed.” What’s “stuffed” mean?
Here’s an example: You’re writing about widgets, you wrote the widgets
article about widgets so you could say widgets as much as you possible
while talking about widgets. Would you want to sit and read that? No.
Neither would anyone else.
There are also quite a few places on the net where you can find
articles that are free to reprint on your site. A few of them are http://www.EzineArticles.com , http://www.Content-Articles.com , and http://www.ArticleDepot.co.uk
. As I said, there are many sites like these, but these are the 3 best,
in my opinion. Some article directories are focused on a single set of
topics (like Business Marketing) and others, including the three
mentioned above, contain articles from many, many categories.
If you write your own articles, submitting them to as many article
sites as possible, again including the three I listed before. The more
places you submit your article, the more sites will pick it up – either
through RSS (Really Simple Syndication) or by cutting and pasting your
article to their site. The latter option is preferable to you, because
your article will stay on their site longer. This will work hard to
generate you more traffic from visitors to those sites who read your
article and increase your SE rankings through backlinks. (For more
information, check out an article I wrote about backlinks at http://www.Content-Articles.com/article.aspx?i=24 )
How often should I add new content?
Add new content at least weekly, and absolutely no less than
monthly to give your customers reason to come back, and Search Engines
will also increase your ranking because your site is active and you’ve
got good content.
What about forums?
Forums can be great tools for site promotion, if you do it right.
Do NOT post ads to a forum that isn’t for posting ads. You will do more
to destroy your credibility than generate traffic. Put a link to your
site in your signature, and post questions and answers to the site,
just like everyone else. If a topic that your site contains information
about comes up, feel free to post the URL in the body of the topic
(make sure this is allowed by the forum rules first) but always mention
that it’s your site, so nobody is mislead and thinks the post is a
referral, which it’s not (because it’s your site).
These tips are just a few of the things that you can do to increase
your search engine rankings. Take your time and develop a good site,
write quality articles, submit them to as many places as possible, and
watch your ranking go up while the visitors come in.Author:
Jason DeVelvis: Jason is an Internet marketer and owner of Premier MicroSolutions, LLC. Submit your articles to http://www.Content-Articles.com - The Free Web Site Content Article Directory Terms:Articles may be reprinted provided content is not edited and links are kept live
Source: www.articledepot.co.uk |
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